This Is Not a Course

This is a salon growth and profit system built for owners who want:

More clients.
A stronger team.
More profit.
And a business that does not depend on them every second of the day.

We help you find the profit leaks, bring in better clients, attract stylists, fix your pricing, train your team, and build the systems your salon needs to grow.

You don't just learn what to do. We help you implement it.

Why This Works

Most salon owners try to grow by doing more.

More posting.
More discounts.
More hours.
More stress.

That's not the answer.

Growth comes from fixing the right things in the right order.

That's why we use the Five Forces Framework™.

HOW IT WORKS

You're not in this alone. Every week, you work directly with me to fix one of the five areas. I've built multiple seven-figure locations and navigated the mistakes, so you don't have to. You'll also connect with a supportive community of owners on the same journey.

1. Profit Leaks

We find where money is disappearing.

Pricing. Payroll. Commission. Retail. Rebooking. No-shows. Empty chairs. Low-margin services.

Most owners don't need a whole new business. They need to stop bleeding money from the one they already have.

2. Client Flow

We help you bring in the right clients consistently.

Not bargain shoppers.
Not one-time clients.
Clients who book, rebook, refer, and spend more.

This includes your marketing, messaging, offers, visibility, follow-up, and booking flow.

3. Team Growth

This is where most salons get stuck. You can't grow if you don't have the people to handle the growth.

So we help you attract, recruit, filter, and develop stylists who actually fit your salon.

Because more clients without more capacity just creates chaos.

4. Pricing & Pay Structure

Busy does not mean profitable.

We help you fix your pricing, compensation, service profitability, and team performance so every stylist and every service makes financial sense.

You should not be working just to cover payroll.

5. Owner Operating System

You need to know what to look at every week. Not 100 numbers. The right numbers.

We help you install dashboards, weekly rhythms, leadership systems, and team accountability so you stop guessing and start leading.

What Happens in the First 120 Days

Days 1–30: Find the Money and Create Momentum

First, we get honest.

We look at your numbers, pricing, payroll, marketing, team, client flow, and capacity. Then we identify the fastest path to a measurable win.

That may mean:

Fixing pricing.
Launching a client campaign.
Building a stylist hiring push.
Cleaning up payroll.
Improving rebooking.
Capturing lost retail revenue.
Or fixing the way your salon shows up online.

This is also where we build your website, the foundation everything else plugs into. Client acquisition, hiring, SEO, and lead capture all need a real home, and we get it built in the first 30 days.

The goal in the first 30 days is simple: Find what is broken, fix the biggest leak, build the foundation, and create momentum.

Days 31–60: Build the Client and Team Engine

Once we know what is holding you back, we build the system.

We help you create predictable client flow and the team capacity to handle it.

This is also where we optimize the website we built in the first 30 days — the system everything else runs on. Your client acquisition campaigns, hiring campaigns, SEO, and lead capture all live right inside it.

That includes:

Website optimization.
Client acquisition.
Stylist attraction.
Team training.
Client journey.
Rebooking.
Referral systems.
Marketing rhythms.

This is where your salon starts feeling less random.

Days 61–90: Scale the Profit

Now we tighten. We optimize what is working, cut what is not, and build the operating system that keeps the salon moving.

You'll know:

What numbers matter.
Who on your team is profitable.
Where clients are coming from.
What needs to happen every week.
What to fix next.

This is where you stop reacting and start running the business like an owner.

Days 91–120: Dial It In for the Long Haul

Now we tighten everything up for the final stretch of your first 120 days.

This is where we take what we built and really dial it in.

By the end of this phase, you should have:

A fully optimized website that is actively attracting the right clients and the right stylists.
A full hiring strategy and recruiting pipeline so your team keeps growing without you scrambling.
A complete client journey — from first touch, to first visit, to rebook, to referral, to retention.
Clean numbers, clean systems, and a clear weekly operating rhythm you actually run from.
A salon that runs on the system, not on you.

This is where the salon stops feeling like a hustle and starts running like a business.

What You Get Inside

1:1 Strategy Call — We identify your biggest constraint and map your first 30 days.
Weekly Coaching — You get direction every week so you are never guessing what to do next.
Profit & Cash Flow Dashboard — You'll know where your money is going, what you keep, and what needs to change.
KPI Dashboard for Your Team — Your team gets clarity on what performance actually looks like.
Pricing & Commission System — We help you make sure your services, payroll, and stylist performance actually produce profit.
Custom Shopify website — Built from the ground up in your branding with your look and your vibe.
50 professionally branded pages — Including service pages optimized to rank in your local market.
Direct access to The Warehouse Salon’s full product inventory — You sell, we handle fulfillment, you never touch a box.
Full product catalog loaded and optimized — So you stop losing retail revenue to Amazon.
Client Flow System — We help you attract more of the right clients and convert them into booked appointments.
Team Growth System — We help you attract, recruit, filter, and develop stylists so growth does not depend on you doing everything.
Team Training — We help train your team so they understand expectations, performance, client experience, and growth.
SEO & AEO Website Strategy — We show you what needs to be built so your salon can get found by clients searching locally.
Google & Meta Setup — We help set up the platforms your salon needs to show up where clients are already looking.
Monthly Marketing Reports — You'll know what is working, what is not, and where to double down.

Why This Is Different

Most programs teach. We help implement.
Most marketers only care about leads. We care whether your salon can actually handle the growth.
Most business coaches talk theory. We work on the actual constraints inside your salon: Clients. Team. Profit. Leadership. Systems.

Because if one of those is broken, the whole business feels heavy.

Who This Is For

This is for you if:

You own a salon and know it should be performing better.
You want more clients but also need the team to handle them.
You are tired of blaming slow seasons, the economy, or your staff.
You are willing to look at your numbers.
You want to stop running your salon like a job.
You want a business that creates profit, freedom, and real value.

Who This Is Not For

This is not for you if:

You want someone to save you while you do nothing.
You avoid your numbers.
You have a problem for every solution.
You are not willing to lead your team.
You still think being the best stylist automatically makes you a great business owner.

Apply