12 Questions Every Salon Owner Should Ask Themselves If They Want to Grow

12 Questions Every Salon Owner Should Ask Themselves If They Want to Grow

If your salon feels stuck — or if you feel like you are stuck — it’s not your talent holding you back. It’s not your team. It’s not the economy.

It’s usually a lack of clarity, confidence, or commitment — and that can be fixed.

In Episode 54 of The Mirabella Mindset Live, I shared 12 essential questions that every salon owner, stylist, or industry leader should ask themselves if they want to grow. These aren’t fluffy, surface-level prompts. These are real questions to help you get honest, take control, and start leading like the CEO of your future.

1. What’s Your Ultimate Goal?

Without a clear, driving vision, you’ll end up busy but directionless.

“If you find yourself getting lost or discouraged, you have to ask — what’s the main goal, and are my daily actions aligned with it?”

Set a big, audacious goal — then break it down into bite-sized, believable steps that build your confidence as you go.

2. What’s the Biggest Obstacle in Your Way?

Grab a piece of paper. Write two columns:

  • What’s moving you toward your goal
  • What’s pulling you away

Then circle the #1 thing that, if removed, would move you 80% closer to your dream.

“That one thing is your focus. Remove it. Replace it. Let it go.”

3. What Would You Do If You Had Zero Fear?

This question is a game-changer. Would you:

  • Fire that toxic team member?
  • Raise your prices?
  • Start building your own salon?
  • Finally go all-in on content?
“If success were guaranteed, what would you do differently? Do that.”

4. What Does Your Salon Look Like a Year From Now?

Close your eyes. Visualize:

  • The team you lead
  • The client experience from check-in to checkout
  • Your schedule
  • Your income
  • Your impact
“See it. Feel it. Make decisions today that move you toward that version.”

5. What If You Could Achieve Your 1-Year Goal in 3 Months?

What would you:

  • Stop doing?
  • Start doing more of?
  • Delegate?
  • Who would you need to help you?
“You don’t need more time — you need more focus.”

6. What’s On Your Plate That You Should Delete or Delegate?

Break your tasks into 3 buckets:

  • ❌ Irritates me
  • 😐 I’m okay with it
  • ✅ I’m excited to do it

Delete or delegate anything in the first bucket.

“80% done by someone else is 100% better than YOU being stuck in the weeds.”

They might even do it better than you.

7. Is This a People Problem or a Process Problem?

If things feel chaotic, the root issue is usually:

  • A people problem (wrong team, no accountability), or
  • A process problem (no systems, poor structure)

Solve the right problem, not just the loudest one.

8. Who’s Missing From Your Team?

Are you missing:

  • A right-hand leader?
  • A strong assistant?
  • A marketing or guest experience person?

Or… is someone on your team slowing the whole thing down?

“It’s not ‘how will I do this?’ — it’s ‘who will help me do this?’”

9. What 3 Things Do You Need to STOP Doing Immediately?

Bad habits and routines are momentum killers. Stop doing the things that:

  • Drain your energy
  • Distract your focus
  • Disrespect your boundaries

Progress starts with subtraction.

10. What Advice Would You Give Someone in Your Exact Situation?

Imagine a salon owner with the exact same challenges as you:

  • Same team drama
  • Same financial situation
  • Same limiting beliefs

What would you tell them to do?

“The advice you’d give them is the advice you need to take.”

11. Are You Tracking Your Numbers — Or Avoiding Them?

Numbers tell the truth. Period.

  • Know your cash flow
  • Read your profit and loss
  • Track retention, rebooking, and retail
“You can’t pay rent with passion. You pay it with profit.”

If numbers scare you — hire a bookkeeper. That’s leadership.

12. What’s One Thing You’ll Commit to — Regardless of Fear?

This is the big one. What’s the ONE thing that would change everything — if you just had the courage to follow through?

“Commit. Go all in. Burn the plan B.”

Fear doesn’t go away. But neither does your potential.

Final Thoughts: Progress Starts With the Questions You’re Avoiding

These 12 questions are more than mindset work — they are strategy starters. They help you step out of reactive mode and into intentional action.

🎯 You don’t have to figure it all out today — just take the next courageous step.
💡 Progress builds belief. Belief builds momentum. And momentum builds everything.

WATCH FULL PODCAST HERE

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Author Bio Section
Nick Mirabella - Salon Business Coach and Industry Expert
About the Author

Nick Mirabella

Salon Business Strategist | Local SEO Expert | E-commerce Specialist

Nick Mirabella is a salon-specific business strategist and local SEO expert who's built five profitable salon locations and multi-million-dollar e-commerce brands from the ground up. As the founder of Mirabella Coaching and The Warehouse Salon, Nick specializes in helping salon owners dominate their local markets through proven SEO strategies, digital marketing systems, and e-commerce optimization.

With over 15 years mastering salon-specific business growth, Nick has helped 500+ salon owners transform their online presence, rank #1 in local search results, and build profitable retail e-commerce channels. His proprietary Personal Economy Framework combines local SEO mastery, e-commerce expertise, and salon-specific marketing strategies to help beauty professionals build scalable businesses that generate revenue 24/7, both online and offline.

15+ Years SEO Experience
$10M+ E-commerce Revenue
500+ Salons Ranked #1