Salon Business Blog | Tips, Strategy, and Insights by Nick Mirabella

How to Win Back Clients Who Ghosted You (No Discount)
You win back clients who ghosted you by reaching out like a person, not a coupon. Read more...
How to Sell a Premium Package Without Feeling Salesy
How to Sell a Premium Package Without Feeling Salesy
You sell a premium package without feeling salesy by leading with the client's result instead of the price. Diagnose what they actually want, recommend the package that gets them there,... Read more...
What the Best Salon Owners Do Every Monday Morning
What the Best Salon Owners Do Every Monday Morning
The best salon owners spend Monday morning looking at numbers, not booking clients. They check last week's revenue, rebooking rate, and open chair time, then pick the one problem that... Read more...
The Rebooking System That Fills Next Month Before This One Ends
The Rebooking System That Fills Next Month Before This One Ends
The rebooking system that fills next month is simple: every client books their next appointment before they leave the chair, the front desk owns it, and you track the percentage... Read more...
Where Salons Quietly Lose $10,000 a Month and How to Find Yours
Where Salons Quietly Lose $10,000 a Month and How to Find Yours
Most salons lose $10,000 a month in four predictable places: unbooked stylist hours, prices that never moved with their costs, retail that sits on the shelf, and no-shows nobody charges... Read more...
How to Build a Salon Team That Runs the Place When You're Not There
How to Build a Salon Team That Runs the Place When You're Not There
To build a salon team that runs the place without you, you hire for ownership over talent, write your standards down so they do not live only in your head,... Read more...
You Don't Have a Time Problem. You Have a Delegation Problem.
You Don't Have a Time Problem. You Have a Delegation Problem.
If you feel like there are never enough hours in the day, the problem usually is not your calendar. It is that everything still runs through you. You are the... Read more...
Why Your Salon Doesn't Show Up on Google and What to Fix First
Why Your Salon Doesn't Show Up on Google and What to Fix First
Your salon does not show up on Google most often because your Google Business Profile is unverified, incomplete, or has the wrong category. Fix that first, before your website, before... Read more...
The 3 Numbers Every Salon Owner Should Check Before Friday
The 3 Numbers Every Salon Owner Should Check Before Friday
Before Friday, check three numbers: your weekly revenue against payroll, your rebooking rate, and your average ticket. Those three tell you if this week made money, if your clients are... Read more...
Stop Chasing New Clients. Fix the Leak First.
Stop Chasing New Clients. Fix the Leak First.
Stop chasing new clients and fix the leak first because acquisition is the most expensive way to grow a salon that already loses the clients it has. If you keep... Read more...
How to Get Press Coverage for Your Salon Without a PR Agency
How to Get Press Coverage for Your Salon Without a PR Agency
You can get press coverage for your salon without hiring a PR agency by going straight to the outlets that already cover local businesses: city lifestyle magazines, "best of" lists,... Read more...
Local SEO for Multi-Location Salons: How to Rank in Multiple Cities Without Cannibalizing Yourself
Local SEO for Multi-Location Salons: How to Rank in Multiple Cities Without Cannibalizing Yourself
To rank a multi-location salon in multiple cities without cannibalizing yourself, treat every location as its own separate SEO entity. Each one gets its own Google Business Profile, its own... Read more...
How to Run Facebook Ads for a Hair Salon (Step-by-Step 2026)
How to Run Facebook Ads for a Hair Salon (Step-by-Step 2026)
To run Facebook ads for a hair salon in 2026, build a three-part funnel: a lead magnet or first-visit offer to bring new clients in, a conversion campaign that drives... Read more...
Email Marketing for Salons: The Sequence That Brings Clients Back (and Sells Retail Online)
Email Marketing for Salons: The Sequence That Brings Clients Back (and Sells Retail Online)
The fastest way to bring salon clients back and sell retail online is two automated email flows running at the same time: a post-appointment sequence that turns one visit into... Read more...
Salon Referral Programs That Actually Work (vs. The Ones That Don't)
Salon Referral Programs That Actually Work (vs. The Ones That Don't)
The salon referral programs that actually work are dead simple: give a reward, get a reward, with tracking so nobody argues about who sent who. Read more...
How to Get Google Reviews for Your Salon (Ethically, Consistently, At Scale)
How to Get Google Reviews for Your Salon (Ethically, Consistently, At Scale)
The fastest, most ethical way to get Google reviews for your salon at scale is to automate a review request through your booking software after every appointment, then back it... Read more...
What Are GBP Attributes (and Why They're a Free Ranking Lever Most Salons Skip)
What Are GBP Attributes (and Why They're a Free Ranking Lever Most Salons Skip)
GBP attributes are checkboxes inside your Google Business Profile that describe your salon, things like "women-owned," "wheelchair accessible," "LGBTQ+ friendly," and "gender-neutral restroom." Setting them takes about five minutes and... Read more...
How to Rank in the Google Map Pack for Hair Salon Near Me
How to Rank in the Google Map Pack for Hair Salon Near Me
To rank in the Google map pack for "hair salon near me," you have to win on three things at once: a fully optimized Google Business Profile, proximity to the... Read more...
Shopify Page Speed for Salon Sites: What Actually Slows You Down (and How to Fix It)
Shopify Page Speed for Salon Sites: What Actually Slows You Down (and How to Fix It)
The number one thing slowing a salon Shopify site is third-party widget bloat: embedded Instagram grids, booking iframes, and two or three review widgets all loading at once. Before you... Read more...
How to Move Your Salon Website from Squarespace, Wix, or WordPress to Shopify Without Losing SEO
How to Move Your Salon Website from Squarespace, Wix, or WordPress to Shopify Without Losing SEO
You can move your salon website to Shopify without losing SEO if you map every old web address to a new one with 301 redirects before you launch. That single... Read more...
How to Claim and Optimize Your Salon's Google Business Profile (Complete 2026 Guide)
How to Claim and Optimize Your Salon's Google Business Profile (Complete 2026 Guide)
To claim and optimize your salon's Google Business Profile, you search for your salon on Google, click "Claim this business" or create the profile from scratch, verify ownership by phone,... Read more...
NAP Consistency: The Quiet Killer of Salon Local Rankings
NAP Consistency: The Quiet Killer of Salon Local Rankings
NAP consistency means your salon's Name, Address, and Phone number are written exactly the same way everywhere they appear online. Google, Yelp, Facebook, your booking software, your Shopify site, and... Read more...
Shopify for Salons vs. Squarespace vs. Wix vs. WordPress: Why Shopify Wins
Shopify for Salons vs. Squarespace vs. Wix vs. WordPress: Why Shopify Wins
Shopify wins for salons for three reasons: it carries a real retail catalog without a second platform, it gives you the local SEO control that gets you found on Google,... Read more...
How to Connect Boulevard, Vagaro, GlossGenius, or Square Appointments to Your Shopify Salon Site
How to Connect Boulevard, Vagaro, GlossGenius, or Square Appointments to Your Shopify Salon Site
To connect Boulevard, Vagaro, GlossGenius, or Square Appointments to your Shopify salon site, you have three options: a simple link to your booking page, an embedded widget that loads booking... Read more...