Are You Building a Salon or Just Owning a Job? The Program That Creates Salon Wealth
Let me be direct with you.
Twenty-five years ago, I was behind the chair trading hours for dollars just like you. Today I own three salon locations across two states and have coached over 200 owners out of that same trap. The bridge between those two realities? Systems. The Marines drilled that into me before I ever touched a pair of shears.
I'm telling you this because choosing the right coaching program can feel like a trap. Most salon coaching is broken. They sell you monthly access to generic videos and a Facebook group, promising transformation but delivering temporary motivation. This subscription model fails because it's built on keeping you paying, not on achieving a permanent result.
The Level Up Academy is different. It's a commitment-based program designed for one thing: to give you the systems, mindset, and strategies to build a wealth-generating salon and graduate from the program forever.
You're here because you're evaluating your options. You're tired of trading hours for dollars and know you need a real system, not another course that collects dust. You're looking for a proven path, not just more information. Research shows that 70% of mentored entrepreneurs survive over five years, double the rate of those without guidance. The right coaching is critical. The key is finding a program built for definitive transformation, not endless dependency.
The Level Up Academy is an ecosystem, not a course. It's the only program that combines strategic coaching with done-for-you marketing systems, built on a foundation of real-world experience from someone who runs this exact playbook in his own salons every single day.
Why Does Commitment Beat Subscription Every Time?
The single biggest difference between salons that transform and those that stay stuck is the framework of their coaching.
Monthly subscriptions offer flexibility, but they lack the depth and accountability required for true, lasting change. A commitment-based program is designed with a clear finish line, ensuring you implement the systems needed to make your success irreversible.
Subscription-based models often provide surface-level information. You get access, but you don't get the deep, personalized strategy and accountability needed to rebuild your business from the ground up.
The Level Up Academy is a deep immersion. It's a structured journey where every step builds on the last, forcing the kind of operational and mindset shifts that subscriptions simply can't deliver. We're not interested in renting you information. We are dedicated to building your new reality.
This commitment model ensures you do the work. It's about building a business that no longer needs a coach because the systems run themselves. That's the only true measure of success.
Inside the Academy: A Complete Ecosystem for Transformation
The Level Up Academy isn't just one thing. It's a complete, integrated ecosystem designed to solve the three core problems every salon owner faces: profit, people, and personal freedom.
We don't just put a bandage on your marketing or your finances. We rebuild the entire engine of your business so it generates wealth systematically.
Our methodology is built on three interconnected systems that work together to create a business that serves your life, not the other way around.
The Three Core Systems
The Perfect Salon Model™ is where we stop your profit leaks and turn your busy salon into a profitable one. We install systems to fix your pricing, commission structures, and operational inefficiencies, ensuring you have predictable, consistent cash flow. No more being busy but broke.
The Client & Stylist Attraction System™ solves your two biggest people problems: not enough dream clients and a revolving door of team members. Our systems position your salon as the undisputed authority in your market, attracting both premium clients and A-player stylists who align with your vision. This includes mastering your local SEO strategy to dominate search results.
The Personal Economy™ is the final step to true freedom. We teach you how to build multiple revenue streams, delegate effectively, and turn your salon into a wealth-generating asset that runs without you. This is how you stop owning a job and start owning a business that funds your life. For many, this involves building a professional e-commerce platform that sells products 24/7.
The Proof: What Transformation Actually Looks Like
Talk is cheap. Results are everything.
The Level Up Academy isn't built on theory. It's built on the real-world transformations of over 200 salon owners who were exactly where you are now. They were overworked, underpaid, and trapped in their own businesses. Today, they are CEOs of profitable, system-driven companies.
Let me introduce you to a few of them.
Rachel in Phoenix came to us doing $22K months with a 9% profit margin. She was working 60+ hours a week and hadn't taken a real vacation in three years. Within six months of implementing the Perfect Salon Model, she hit $38K months with a 31% profit margin. She took two weeks off last summer. Her salon didn't skip a beat.
Marcus in Atlanta had the opposite problem. Revenue was solid, but he couldn't keep stylists. He'd lost four in one year and was exhausted from constantly recruiting and training. After implementing the Stylist Attraction component, he built a waitlist of stylists wanting to join his team. He hasn't posted a job listing in 14 months.
Jennifer in suburban Chicago was stuck at $15K months for three years straight. She thought her small-town market was the problem. Turns out, her positioning was the problem. After we rebuilt her brand and SEO strategy, she became the go-to salon in her area. She crossed $30K months within her first year and just opened a second location.
David in San Diego was burned out behind the chair, doing 70% of his salon's revenue himself. He couldn't step away because the business depended on him. We installed the Buy Back Your Time systems, and within four months he dropped to 30% of service revenue while total salon revenue actually increased. He coaches his kids' soccer team now. That wasn't possible before.
These aren't outliers. They're the predictable result of implementing proven systems with real accountability.
Business coaching has been shown to increase company revenue by over 16%, and our focused, industry-specific approach amplifies that effect significantly. But more than revenue, these results represent reclaimed family dinners, vacations without panic, and the peace of mind that comes from building real, sustainable wealth.
Your Blueprint for Building a Personal Economy
When you are accepted into The Level Up Academy, you get the entire ecosystem for transformation. This is not a menu of options. It is a complete, proven system where every component is critical for your success.
What's Included
In-Depth 1:1 Strategy Call with Me. We start by creating your custom Achievement Action Plan, a clear roadmap to scale your business based on where you actually are, not some generic template.
Three Live Weekly Coaching Calls. This is where the real work happens. You get direct access to me for real-time strategy, hot-seat coaching, and relentless accountability. I'm not handing you off to some junior coach. You get me.
24/7 Private Community Support. You are never alone. You'll have a direct line to me and a network of other ambitious salon owners who are on the same journey. The connections our members make with each other are worth the investment alone.
The Advanced Buy Back Your Time System™. You'll get our proven frameworks for delegation and systemization so you can finally work ON your business, not IN it.
Team Access to Next Level Stylist. We help you develop your team with training that improves retention, rebooking, and revenue per client.
Complete AEO and SEO Content Strategy. We provide an audit and a complete strategy to ensure your salon dominates local search on Google and AI answer engines. This is the same strategy I use for my own locations.
Full Access to All Curriculum & Advanced Playbooks. You get all of our proven systems for hiring, marketing, leadership, and operations.
Your Path to Freedom Starts Here
The Level Up Academy is not for everyone. It's for serious salon owners who are ready to commit to real change and are done with excuses.
Our application process is designed to ensure that we only work with owners who are truly ready to implement our systems and transform their business. I'm selective because I invest real time in every member. This only works if you're willing to do the work.
This isn't about signing up for a course. It's about applying for a partnership that will fundamentally change your business and your life. The process is straightforward, transparent, and designed to set you up for success from day one.
Step 1: Submit Your Application. Tell us about your business, your challenges, and your goals.
Step 2: Initial Strategy Call. If your application is a potential fit, you'll have a 1:1 strategy session to map out your plan.
Step 3: Acceptance & Onboarding. If we both agree it's the right fit, you'll be accepted and begin the onboarding process.
Step 4: Transformation Begins. You'll immediately dive into implementing the systems that will build your wealth-generating salon.
If you are ready to stop looking for answers and start implementing a proven system, your first step is to apply now.
Answering Your Toughest Questions
Who is The Level Up Academy for?
This program is for ambitious salon owners who are tired of their business feeling like a job. It's for owners who are stuck trading time for money, dealing with staff turnover, or struggling with profitability despite being busy. If you're ready to think like a CEO and build real wealth, this is for you.
What makes this different from other coaching programs?
Three things. First, our commitment-based model ensures you get a definitive result, not just temporary access. Second, we provide a complete ecosystem that integrates mindset, operations, marketing, and leadership, not just piecemeal advice. Third, I am not a generic business coach. I am in the trenches with you, actively running three salon locations and having personally guided over 200 owners through this exact process. I use these systems in my own P&L every month.
How much time does the program require?
The program requires your commitment, not just your time. We expect you to dedicate a few hours each week to participate in live calls and implement the systems. The goal isn't to add more to your plate. It's to give you systems that buy back your time. Many owners find they reclaim 10-20 hours per week within the first few months. Rachel told me she got back her Sunday mornings within 60 days. That's when she knew it was working.
What kind of results can I realistically expect?
While results vary, our members consistently achieve transformational outcomes. This often includes doubling their profits, achieving #1 Google rankings, building a stable and motivated team, and significantly reducing their hours behind the chair. The goal is to build a business that provides both financial freedom and time freedom.
Is there a guarantee?
We guarantee that we will provide you with the exact systems and coaching that have transformed over 200 salons. Your results depend on your commitment to implementing those systems. We are looking for partners in success, and if you are committed to the process, you will see the transformation.
Ready to stop wondering and start building? The first step is a conversation. Let's see if you're the right fit to become our next success story.
