What Success Really Looks Like Behind the Chair: Lessons from Stylist Denean

Nick Mirabella

In an industry obsessed with highlight reels and curated content, it’s easy to believe that success as a stylist is defined by Instagram likes, viral videos, and picture-perfect balayage. But in Episode 65 of the Mirabella Mindset Podcast, I sat down with Denean — a seasoned stylist who’s built a thriving career not by chasing algorithms, but by showing up, staying grounded, and connecting with clients on a human level.

This episode is a masterclass in redefining success — and it just might shift the way you think about your own career.

From Burnout to Thriving: The Power of Personal Transformation

Denean’s story begins with something all too familiar — burnout, depression, and the heaviness that comes from being stuck in the wrong environment. What changed everything?

  • She walked away from a toxic relationship.
  • She started focusing on her health — Pilates, less alcohol, better mindset.
  • She took control of her energy, and in doing so, leveled up her career.
“Now she’s not depressed. Oh now we’re thriving. Denean is like Pilates girl now — very fit, doesn’t drink as much, and she’s doing better hair.”

The takeaway: When you feel better, you show up better. Your energy behind the chair affects every aspect of your business.

Word of Mouth > Filters: Building a Business Based on Relationships

Denean doesn’t post every day. She’s not a TikTok content machine. And yet… she stays booked.

How? Her clients do the marketing for her.

“They’re my walking billboards. They look good in person — and that’s what really matters.”

Her secret weapon? Authentic connection.

She treats every client like a friend. She listens. She remembers details. She makes people feel seen. And in a world of filters and facades, that’s what keeps her book full.

Contentment vs. Constant Hustle

While I tend to be all about goal-setting and growth, Denean reminded me that peace and purpose can exist without always chasing “what’s next.”

“It’s cool to be content and happy without having to constantly strive for a bigger goal… and still attain a certain level of success.”

This hit home.

If you’re showing up, serving your clients with excellence, and feeling fulfilled — that is success.

Structure Still Matters: Salon Culture from the Stylist’s POV

Even in a relaxed, luxury environment, Denean emphasized that too much freedom can lead to chaos.

“Every salon needs some sort of structure… otherwise it becomes a free-for-all.”

She shared honest feedback on:

  • The importance of leadership visibility
  • Clear communication and availability
  • Rules that are enforced consistently

Stylists don’t need micromanagement — they need clarity, consistency, and leadership that leads by example.

Real Talk for New and Struggling Stylists

With 12+ years in the industry, Denean’s advice is gold:

  • If you're unhappy in a salon — leave.
  • If you love hair but feel stuck — don’t quit. Try new techniques, new locations, new styles.
  • Don’t undervalue yourself — raise your prices and know your worth.
“It took me five or six years to build a solid clientele. That’s normal. Stick it out.”

Success doesn’t happen overnight. It’s built appointment by appointment, over time.

Navigating Difficult Clients with Confidence

We’ve all had “those” clients.

Denean’s approach? Compassion and boundaries.

  • She uses her own challenging hair journey to relate to tough cases.
  • She communicates clearly and sets expectations.
  • And when someone is just plain rude? She brushes it off and keeps it professional.
“Some people are just impossible. But you’ve got to believe in yourself. You’re the professional. Put your foot down.”

Embracing New Business Models: LLCs and Ownership

Denean operates under her own LLC, giving her more freedom and control over her finances.

We also touched on Private Membership Associations (PMAs), trusts, and alternative structures that give stylists more autonomy and legal protection. It’s a growing trend — and it’s changing how we think about salon ownership and employment.

“I don’t have employees. My team members run their own businesses. And that’s the way to do it.”

Hair Isn’t Just Hair — It’s a Legit Career

Let’s shut down the idea that doing hair isn’t a “real” profession.

“You’re no different than a doctor or lawyer. I’ve made more money behind the chair than some of my friends who are doctors.”

Hairdressing is a high-skill, high-impact, high-income path when done right. Whether you stay behind the chair, start a product line, teach, or build your own brand — the possibilities are endless.

Final Thoughts: Define Success On Your Own Terms

Denean’s story isn’t about chasing viral fame or building an empire overnight. It’s about clarity, connection, and consistency.

It’s about:

  • Building real relationships
  • Prioritizing mental and physical health
  • Trusting the long game
  • And defining success in a way that actually feels good

If you’re a stylist who’s wondering whether you’re doing enough, this episode is your reminder:
You already are — just keep showing up, doing the work, and staying true to who you are.

Wacth full Podcast HERE

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