Your Client Deserves Better — And So Do You: Rethinking Price, Value & Professional Identity in the Salon

If you're still pricing your services based on time, comparison, or fear of losing clients — it's time to make a shift.

In this episode of The Mirabella Podcast, we dive deep into a new pricing philosophy built around value, guarantee, and client transformation. It’s about more than numbers. It’s about becoming the best — and charging like it.

💸 Price Isn’t About Time — It’s About the Result

“People pay $300 for a haircut so they don’t get their hair messed up.”

Clients don’t pay for time. They pay for the assurance that they’re getting their hair done right — especially if they’ve saved up for months to sit in your chair.

You’re not selling 90 minutes. You’re selling confidence. Safety. Predictability. A result that protects them from walking out with damage, regret, or disappointment.

🔥 Price Yourself Based on Your Worst Day

Here’s the test:

“On your absolute worst day — could you still deliver the $500 highlight or $200 haircut and knock it out of the park?”

If yes, that’s your price. If not, your skills or standards need to rise.

Pricing should reflect the lowest quality you’re capable of… not the best-case scenario when everything goes right. That’s how you build a reputation that lasts.

✅ Clients Are Paying for a Guarantee

“I always guaranteed it. If they didn’t like their hair, I’d redo it or give them their money back.”

When you’re that confident in your work — and that committed to your client's happiness — your prices become justified by integrity.

⏱️ Hourly Pricing Isn’t Always It

“I believe as you gain experience, you can deliver a better result in a shorter time. That’s worth something.”

The more experienced you are, the faster and better you get. Charging by the hour punishes your growth.

Instead, charge for the result:

• Can you deliver the inspiration photo?
• Can you minimize damage?
• Can you do it consistently?

💎 Price = Brand

“It’s 100% part of your brand — just like Louis Vuitton.”

Your pricing reflects your brand. It signals exclusivity, consistency, and quality. Don’t let fear water that down.

🧠 Create a Transformation, Not a Transaction

“Why not break it up into four $200 visits instead of one $700 transformation?”

It’s still premium. But it’s also palatable. And it turns the process into an experience, not just a one-time visit.

🚨 Are You Undercharging?

Here are the signs:

• You’re booked out months in advance
• You’re constantly getting referrals
• People say “You’re amazing — and so inexpensive”

If you hear that last one… it’s time to adjust.

🏆 Want to Charge More? Become the Best

“If no one can duplicate your result within a 20-mile radius, you can name your price.”

Price follows authority. If your blend, your vibe, and your consultation are unmatched, you become irreplaceable.

But here’s the catch: Your skill and your client experience must both be elite. That’s the full package.

🔄 Personality + Product = Your 100%

“50% is your skill. 50% is your personality. And it all has to add up to 100%.”

If you’re not the best cutter or colorist yet — be the best communicator. Be the most memorable, most caring, most passionate. Then let your talent catch up.

🚫 Never Discount — Offer Alternatives

“Never lower your prices. Instead, offer something different.”

Can’t afford the full highlight? Offer a partial. Or refer to a trusted teammate at a lower price point.

That way, you keep your integrity, and the client still gets a solution.

💡 Use AI to Know Your Numbers

“List your expenses, your product usage, your client rate — and let AI show you what you’re really earning.”

AI tools like ChatGPT or Gro can analyze your costs, product usage, and pricing to show you exactly how much profit you’re making (or losing) per client.

📍Experience Beats Location

“Social media erases borders. If you’re elite, they’ll drive to you.”

It doesn’t matter if you’re in a big city or a small town. If you’re the best — and you market like the best — clients will come.

📚 Invest in More Than Hair Skills

“Just because you mastered the butterfly haircut doesn’t mean you’ll make more money. Learn how to charge for it.”

It’s not just about learning a new technique. It’s about learning:

• Marketing
• Belief systems
• Confidence
• Sales psychology
• Business models

Final Takeaway: Your Client Deserves Better — and So Do You

Raising your prices isn’t greedy — it’s responsible.

You’ve invested in your craft. You guarantee your work. You deliver excellence even on your worst day.

It’s time to price yourself accordingly.
Because when you give 100% — your client gets better.
And when your client gets better — so do you.

WATCH FULL EPISODE HERE