Experience Marketing Strategy Builder

Stop selling services. Start selling feelings. Build content that attracts both dream clients and dream stylists.

PART 1: YOUR BRAND POSITIONING

My salon is more like:

In one sentence, what unique experience do we deliver?

What 3 feelings do clients have when they leave?

What emotional problem are we really solving?

Describe a recent transformation (focus on the feeling, not just the hair):

Our dream clients are people who:

Our dream stylists are professionals who:

What type of clients/stylists do we NOT want?

Describe something you could EDUCATE about (showing expertise):

Describe how you could ENTERTAIN (hold attention):

What specific services/positions need filling most often?

What proof shows we deliver the experience? (testimonials, results, etc.)

Content I will NEVER post (stays away from):

Content themes I LOVE sharing:

Before posting ANYTHING, ask:

1. Would a skilled stylist want to work here seeing this?

2. Would a quality client want to book here seeing this?

3. Does this justify our pricing?

If any answer is NO, don't post it.

50% Engagement Content: Educate + Entertain to build trust

50% Conversion Content: Drive bookings and applications

Remember: Every post should demonstrate the FEELING of your experience, not just the service.