Salon websites on Shopify
A Salon Website Built to Book Clients and Sell Retail
Your website should be your best front desk. It answers questions, sells your best services, books the appointment in a few taps and sells your retail at midnight. My team builds that on Shopify, around how your salon actually makes money.
Apply to Work With MePart of The Salon CEO Operating System. My team builds it with you.
Picture this
What Your Website Should Be Doing for You
A new client finds you on their phone, sees your work and books before they close the tab. Your retail sells online while you sleep. And you know exactly which page brought them in.
Booked in a Few Taps
A first-time visitor gets from your homepage to a booked appointment in a few taps on their phone. No hunting for the button and no dead ends.
How we get there: we rebuild your booking path for mobile and send consultation requests straight to your front desk.
Your Best Services Sell Themselves
Extensions, blonding, color transformations, smoothing. Every premium service gets its own page with your work, your process and a clear way to book.
How we get there: service and transformation pages written around what people in your market search for.
Retail That Sells While You Sleep
When a client runs out at 10pm, they buy from you instead of a big box store. Your products can show up on Google Shopping too.
How we get there: a Shopify store with your catalog loaded, real barcodes matched and checked, and Google Merchant Center connected.
You Know What’s Working
Every call, form and booking click traces back to where it came from, so you put money into what actually brings clients.
How we get there: analytics, call tracking and conversion tracking, so every lead source is visible.
The difference
Most Salon Websites Are Brochures
A pretty homepage, a menu PDF and a book button buried at the bottom. It looks fine and does very little. Here’s what changes.
Looks Nice, Books Nobody
Built to be looked at, not to bring in clients.
- One page tries to cover every service
- The book button is hard to find on a phone
- No online store, or one nobody can find
- Google can’t tell what you do or where
- No idea which clients came from the site
Built Around How You Make Money
Every page has a job: get found, sell the service, book the client.
- A page for every premium service and every town you want clients from
- Booking in a few taps from any page
- A real online store Google can list
- Schema, speed and internal links so Google understands you
- Tracking on every call, form and booking
What’s included
Everything Your Website Needs to Bring in Clients
My team builds it, you approve it, and it’s yours.
Built on Shopify
A custom build or a complete rebuild of your current site, fast on phones, with images and page titles done right.
Built to Book
Your booking path rebuilt for mobile, your booking system connected, and lead and consultation forms routed to your front desk.
Built to Be Found
Service pages, town pages, LocalBusiness and Service schema, and internal links that send authority to the pages that make money.
Built to Sell Retail
Your catalog loaded, real barcodes matched and checked, product pages Google can read and Google Merchant Center connected.
Built to Hire
A careers page and application flow, so hiring runs through your website too.
Built to Measure
Analytics, call tracking and conversion tracking, so every lead source is visible.
How it works
Audit, Build, Launch, Tune
We don’t tear down what’s working. We start with what you have.
We build it during the 16 weeks of The Salon CEO Operating System. After that, you can keep my team on to keep your website tuned.
Who builds it
We Run Salons. We Sell Retail Online From Them.
We’re business operators. My team and I run living, breathing salons, and our clients buy the products we recommend from our own online store, any time of day.
Every booking path, page layout and retail setup we build for you gets tested in our own salons first. So you get what’s working right now, in real time. Not what worked ten years ago.
I used this same website and local search strategy to grow from one salon to five in less than three years. And everything we build is yours. If you ever walk away, you keep all of it.
Real owners
Danielle Almost Doubled Her Salon in a Year
Danielle runs one salon. We found the one thing holding it back and fixed that first. My team rebuilt her website and took over her digital presence, and she put her energy into developing her team. Twelve months later, she texted me her reports.
Based on the reported periods. Results are specific to Danielle’s salon, market, team and implementation.
“The marketing system brought us more dream clients than we could handle. We're now selective about who we work with.”
“Nick's systems helped me scale my extension business into a thriving empire with multiple revenue streams.”
“Not only did I get fully booked in my salon, but I created another stream of income with my education company.”
Multiple locations and franchises
Running More Than One Location?
One brand, one website, and every location set up to win its own neighborhood.
One Site, Every Location
One website for your brand, with its own page for every location: address, hours, phone, services and a clear way to book.
Found Location by Location
Each location gets its own Google Business Profile and its own business schema, so Google knows exactly where each one is.
Listings That Match
Name, address and phone kept consistent for every location across the directories that still affect local ranking.
Franchise or licensed locations? We sort out what lives on the brand site and what each location owns before we build.
Questions
What Owners Ask Me
Straight answers before you apply.
Do I need a new website?
Not always. We audit your current site first. If the foundation is strong, we improve it. If it can't support local search, premium service pages, lead capture, tracking and booking, we recommend the right rebuild.
Why do you build salon websites on Shopify?
One platform runs your website and your online store. It's fast on phones and it connects to Google Merchant Center so your products can show up on Google Shopping. The account is in your name.
Will it work with my booking software?
We connect your online booking and rebuild the path to it, so a client can book from any page on your site in a few taps.
Do I have to sell retail online?
No. But your clients already buy the products you recommend somewhere. An online store means they can buy them from you, any time, without waiting for their next appointment.
I have more than one location. Can you build for that?
Yes. One website for your brand, a page for every location, and each location set up with its own Google Business Profile and matching listings. Franchise and licensed locations get a clear split of what lives on the brand site.
Who owns the website?
You do. Your website, your store, your domain and your content are all yours. If you ever walk away, you keep all of it.
What happens after the website launches?
It goes straight into the local search work: Google Business Profile, service and town pages, reviews and tracking. After the 16 weeks, you can keep my team on to keep it tuned.
Where this fits
Part of One Operating System
Your website, your local search and your ads work off the same plan, so each one makes the others work harder.
Ready for a Website That Brings In Clients?
If your website looks fine but doesn’t book anyone, this is the first step. You lead. My team builds it with you, inside your salon and out where your clients are searching.
Apply for The Salon CEO Operating System
Your answers show me what your website is costing you today, and whether we’re the right fit.
Apply to Work With MeI only work with a few salons at a time, so spots are limited. If you’re not ready to completely transform your salon, please don’t apply.