Your Retail Is Making Money Right Now.
Just Not For You.
While you sleep, Amazon and Ulta are selling the products you recommended. While you're behind the chair, Google is sending clients to your competitors. We fix both.
200+ salons transformed. $10M+ in online sales captured. Built by a salon owner who's been selling retail online for 10+ years. We only work with salons.
Right Now, While You Read This...
- A client you spent 3 hours with last week just bought her shampoo on Amazon. That $40 went to Jeff Bezos. Not you.
- Someone in your city just Googled "best salon near me." They found your competitor. Not you.
- Someone just asked ChatGPT for a salon recommendation. Your name never came up.
- Ulta just made another sale on a product you recommended during a consultation. That commission? Gone.
- You woke up this morning to zero sales notifications. No overnight revenue. No passive income. Just another day trading hours for dollars.
This is not a marketing problem. This is a revenue leak. And it is costing you thousands every single month.
What If Your Business Made Money While You Slept?
- You wake up to a notification: "$47.50 sale at 2:14am." A client bought her favorite conditioner from YOUR store. Not Amazon.
- You check your inbox: a new client inquiry from Google. She found your salon, read your reviews, and wants to book. You didn't lift a finger.
- A potential client asked ChatGPT for the best colorist in your city. Your salon was the first recommendation.
- Your retail revenue is up 40% because clients buy from you at midnight instead of scrolling Amazon out of habit.
- You finally have a business that generates revenue even when you are not behind the chair.
This is not a fantasy. This is what we build for salon owners every single week.
From Surviving to Thriving
Without Us
With Us
One System. Three Ways to Make Money While You Sleep.
"It's 2am and I just got a sale notification. From my OWN store."
Sell Products 24/7
Your clients already buy the products you recommend. Right now, that money goes to Amazon. We build you a Shopify store that captures those sales at 2am, at 7am, on weekends, on holidays. Every sale goes to you.
"3 new client inquiries this week. All from Google. I didn't spend a dollar on ads."
Get Found on Google
Every month, thousands of people in your city search for salons. If you are not on page one, you do not exist to them. Our SEO team works on your rankings every single month so new clients find YOU first.
"Hey ChatGPT, where should I get my hair done?" Your salon. By name.
Recommended by AI
This is the new frontier. AEO (Answer Engine Optimization). When clients ask AI assistants for recommendations, we make sure they hear YOUR name. Your competitors have no idea this exists. You will be years ahead.
Retail sales at 2am. New clients from Google at 7am. AI recommending you by name. Three revenue streams working while you focus on what you do best.
We Don't Build Websites. We Build 24/7 Revenue Machines.
We Only Work With Salons
Not restaurants. Not dentists. Not gyms. Just salons. 200+ of them. We know exactly how to stop Amazon and Ulta from stealing your retail. This is all we do.
10+ Years Selling Retail Online
Nick has been selling retail online for over a decade. Not advising on it. Doing it. Every strategy we implement has been tested on our own Shopify stores first. When we tell you something will make money at 2am, it is because it makes US money at 2am.
We Don't Build and Bail
Other developers hand you login credentials and disappear. We build your store, handle your SEO, then coach you for 90 days minimum. Because a store that nobody visits does not make money at midnight.
We're Ahead of the Curve
While other agencies figure out Google, we have cracked AI optimization. ChatGPT. Claude. Voice search. The way people find businesses is changing fast. We make sure you are not just keeping up. You are leading.
Nick Mirabella
I am a salon owner. Not a tech bro who read a blog about e-commerce. I have been behind the chair. I have managed stylists. I have dealt with no-shows, bad reviews, and slow months. I built my own Shopify store over 10 years ago because I was tired of watching Amazon profit from my recommendations.
Today, I wake up to sales notifications every single morning. Products selling at 2am. New clients finding my salon through Google. AI assistants recommending my business by name.
I built this agency because I got tired of watching other salon owners lose money to the same problems I already solved. We only work with salons because that is all we know. And we know it better than anyone.
Apply to Work With UsHow It Works
From application to overnight sales in four steps.
Apply and Get Approved
We do not work with everyone. Fill out a quick application so we can make sure this is the right fit. If it is, we schedule a strategy call to map out your store, your SEO, and your growth plan.
We Build Your Revenue Machine
Our team builds your custom Shopify store from scratch. Products loaded. Branding dialed. Payment processing set up. SEO foundation laid. Everything optimized for conversions and designed to match your salon's identity.
We Drive Traffic and Visibility
Once your store is live, our SEO and AEO team goes to work. Google rankings. AI optimization. Local search. We make sure people find you, whether they are searching on Google, asking ChatGPT, or using voice search.
We Coach You to Scale
For 90 days minimum, we coach you on how to maximize your store, promote your products, and turn your existing clients into repeat online buyers. You are never left alone to figure it out.
Learn How to Get Started
We work with a limited number of salons each month to ensure every build gets our full attention. Apply now to see if your salon is a fit.
Apply to Implement in Your Salon
Fill out a quick application and our team will review your salon to see if we are the right fit. No pressure. No obligation. Just a conversation about what is possible for your business.
Amazon Is Eating Your Retail Revenue. Every. Single. Day.
Here is exactly how it happens and exactly how we fix it.
What Is Happening Right Now
Your client sits in your chair. You spend 45 minutes on her color. You recommend a specific shampoo and conditioner. She nods, says she will grab it at the front desk.
She doesn't. She goes home, opens Amazon, and buys it there. Or worse, she buys a knockoff. That $40+ sale? Gone. And it happens every single day, with every single client, across your entire team.
Multiply that by 20 clients a day, 5 days a week. That is thousands of dollars a month walking out your door and into Jeff Bezos's pocket.
What We Build Instead
Your client runs out of shampoo at 10pm. She grabs her phone. Instead of going to Amazon out of habit, she goes to YOUR store because you have made it easy, you have reminded her it exists, and she would rather support you anyway.
That $40 goes to you. And the next one. And the next one.
You are already doing the work. You are already making the recommendations. It is time the revenue came back to you.
Get Found While You Sleep, Too
Revenue while you sleep is not just about products. It is about new clients finding you 24/7.
Found on Google (SEO)
Every month, thousands of people in your city search for salons. "Best salon near me." "Balayage [your city]." "Haircut downtown."
If you are not on page one, you do not exist to them.
We fix that. Our SEO team works on your rankings every single month. Local search. Service pages. Blog content. Google Business Profile.
The result:
New client inquiries in your inbox. While you slept. While you were behind the chair. Clients who found YOU first and never even considered your competitors.
Recommended by AI (AEO)
Here is what is happening right now:
"Hey ChatGPT, find me a good colorist in [city]"
"Siri, book me a hair appointment"
"Claude, recommend a salon for balayage"
If you are not optimized for AI assistants, you are invisible to an entire generation.
We are the ONLY salon-specific agency that optimizes for both Google AND AI.
The result:
"A client told me ChatGPT recommended my salon. I didn't even know that was possible." You will.
Products selling at 2am. New clients finding you at 7am. Google and AI working for you around the clock. That is what we build.
What Salon Owners Are Saying
"I woke up to 3 sales notifications on my first weekend. Products I recommended all week finally made ME money instead of Amazon."
"Nick's team built my store and within 60 days I was getting new client inquiries from Google every single week. I had never ranked for anything before."
"The AI optimization blew my mind. A client told me she found us through ChatGPT. I didn't even know that was a thing. Nick's team is years ahead."
Built on Results. Not Promises.
Frequently Asked Questions
Our Guarantee
We do not take your money and disappear. If we build your store and you follow our system, you will see results. If you do not, we keep working with you until you do.
That is not a marketing gimmick. That is how we have built 200+ successful salon stores. We win when you win. Period.
Apply Now
Tonight, Money Will Be Made While You Sleep.
The only question is: will it be yours, or will it go to Amazon and Ulta again?
"Keep Doing What You're Doing"
"Build Your Empire"
Amazon does not sleep. Ulta does not sleep. Google does not sleep. It is time your business made money while you do.
P.S. I have been waking up to sales notifications for over 10 years. Tonight, while you sleep, I will make money from my own Shopify store. The question is: when will YOU start waking up to revenue? Tomorrow? Or another year from now?