The Salon Owner Scorecard

FREE SALON OWNER TOOL

The Salon Owner Scorecard

Track the numbers that actually move your salon. Fill it in once a week, watch the month build up, and come back monthly to see what's really working.

Tracking month:

Metric	Week 1	Week 2	Week 3	Week 4	Week 5	Monthly Total	Monthly Avg

How to Use It

Pick your month. Use the month selector above. Your numbers save automatically per month, so you can come back as long as you want and your history stays put.
Set your monthly targets. The yellow row at the top is where you put your weekly goal for each number. Targets turn a tracker into a scorecard.
Fill it in once a week. Sunday night or Monday morning. Five minutes, max. Money in, money out, new clients, rebooks, returning clients, marketing spend. The rest calculates itself.
Watch the colors. Green means you hit your weekly target. Red means you didn't. One red week is noise. Two red weeks in a row is a signal.
Download your month. Click Download This Month for a CSV you can drop into a folder. Twelve months in a row and you have a real business dashboard.

What Each Number Actually Means

Money Coming In

Everything that came into the salon this week. Services, retail, gift cards, deposits. Gross, before any expenses.

Money Going Out

Every dollar that left the salon this week. Payroll, rent, utilities, product, taxes, commissions, your owner draw. If it cost you money, count it.

Profit

Money In minus Money Out. The number that actually matters. You can have a $20k revenue week and still lose money if expenses ran $21k.

New Clients

People who walked in for the first time and paid this week. Not consults. Not booked. Paid.

Booked Their Second Appointment

Out of those new clients, how many actually booked their next visit before they walked out the door? This is the single best leading indicator of retention. If new clients are not rebooking, your retention is already broken.

Returning Clients

Existing clients who came back this week. The lifeblood of a real salon. If this number is flat or shrinking, you have a retention problem dressed up as a marketing problem.

Retention Rate

Returning clients divided by total clients you saw this week, as a percent. 70%+ is healthy. Below 50% and you are pouring water into a leaky bucket.

Marketing Spend

How much you spent this week to attract clients. Ads, promos, referral bonuses, paid features, first-visit discounts. Be honest with yourself here.

Acquisition Cost

Marketing Spend divided by New Clients. Spent $400 on ads, got 8 new clients? You paid $50 to acquire each one. Most owners have no idea what this number is. Now you do.

Profit Per Client

Profit divided by total clients served. The actual money your business kept per chair this week. Not what they spent. What you kept.

Want To Know Why The Numbers Are What They Are?

The scorecard shows you what. If you want to know why and what to do about it, take the free salon assessment. I will personally review your numbers and build you a custom action plan.

Take the Free Salon Assessment →

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