The Salon Owner Scorecard
Turn the Right Dials. Maximize Your Revenue and Profit.
Every salon runs on three dials: your marketing, your client experience, and your retention. This free scorecard shows you where each one stands every week, so you know exactly which dial to turn to make more money and keep more of it. Five minutes a week.
| Metric | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Monthly Total | Monthly Avg |
|---|
How to Use It
- Pick your month. Use the month selector above. Your numbers save automatically per month, so you can come back as long as you want and your history stays put.
- Fill it in once a week. Sunday night or Monday morning. Five minutes, max. Money in, money out, new clients, rebooks, returning clients, marketing spend. The rest calculates itself.
- Watch your profit. The Profit row turns green when you made money that week and red when you didn't. One red week is noise. Two red weeks in a row is a signal.
- Download your month. Click Download This Month for a CSV you can drop into a folder. Twelve months in a row and you have a real business dashboard.
What Each Number Actually Means
Money Coming In
Everything that came into the salon this week. Services, retail, gift cards, deposits. Gross, before any expenses.
Money Going Out
Every dollar that left the salon this week. Payroll, rent, utilities, product, taxes, commissions, your owner draw. If it cost you money, count it.
Profit
Money In minus Money Out. The number that actually matters. You can have a $20k revenue week and still lose money if expenses ran $21k.
New Clients
People who walked in for the first time and paid this week. Not consults. Not booked. Paid.
Booked Their Second Appointment
Out of those new clients, how many actually booked their next visit before they walked out the door? This is the single best leading indicator of retention. If new clients are not rebooking, your retention is already broken.
New Client Booking Rate
Booked 2nd appointments divided by new clients. Of everyone new who sat in your chair, what percent committed to coming back? Aim for 70% or higher. This is where you stop the leak before it starts.
Returning Clients
Existing clients who came back this week. The lifeblood of a real salon. If this number is flat or shrinking, you have a retention problem dressed up as a marketing problem.
Current Client Retention Rate
Returning clients divided by total clients you saw this week, as a percent. 70%+ is healthy. Below 50% and you are pouring water into a leaky bucket.
Marketing Spend (Last Week)
Here is the part most owners get wrong. Enter LAST week's spend, not this week's. Marketing takes time to land. The new clients sitting in your chair this week came from the ads, promos, and referral pushes you ran last week. Lining last week's spend up with this week's new clients is the only way your acquisition cost tells the truth.
Blended Acquisition Cost
Last week's Marketing Spend divided by this week's New Clients. Because you entered last week's spend, this finally lines up the money you put in with the clients it brought back. Spent $400 last week, booked 8 new clients this week? That blends out to $50 each. Watch the trend month over month.
Lifetime Value
What a single client is worth across their entire run with you, not just one visit. This is the number that justifies what you spend to get them. Use the calculator below to see yours.
What Is One Client Actually Worth?
Most owners undervalue a client by a mile. They look at one ticket. But a client comes back, again and again, for years. Plug in three numbers and see the real figure. Then watch what happens when you keep them just one more year.
Lifetime Value Calculator
Three numbers. That is it.
This is gross client value. To see lifetime profit, multiply by your profit margin (usually 20 to 40% in a salon). The downloadable tracker has this calculator built in too.
Want To Know Why The Numbers Are What They Are?
The scorecard shows you what. If you want to know why and what to do about it, take the free salon assessment. I will personally review your numbers and build you a custom action plan.
One quick step
Enter your email and I will send you fresh salon business plays each week. Your download starts right after.