Salon Business Blog | Tips, Strategy, and Insights by Nick Mirabella

You Don't Have a Time Problem. You Have a Delegation Problem.
You Don't Have a Time Problem. You Have a Delegation Problem.
If you feel like there are never enough hours in the day, the problem usually is not your calendar. It is that everything still runs through you. You are the... Read more...
Why Your Salon Doesn't Show Up on Google and What to Fix First
Why Your Salon Doesn't Show Up on Google and What to Fix First
Your salon does not show up on Google most often because your Google Business Profile is unverified, incomplete, or has the wrong category. Fix that first, before your website, before... Read more...
The 3 Numbers Every Salon Owner Should Check Before Friday
The 3 Numbers Every Salon Owner Should Check Before Friday
Before Friday, check three numbers: your weekly revenue against payroll, your rebooking rate, and your average ticket. Those three tell you if this week made money, if your clients are... Read more...
Stop Chasing New Clients. Fix the Leak First.
Stop Chasing New Clients. Fix the Leak First.
Stop chasing new clients and fix the leak first because acquisition is the most expensive way to grow a salon that already loses the clients it has. If you keep... Read more...
How to Get Press Coverage for Your Salon Without a PR Agency
How to Get Press Coverage for Your Salon Without a PR Agency
You can get press coverage for your salon without hiring a PR agency by going straight to the outlets that already cover local businesses: city lifestyle magazines, "best of" lists,... Read more...
Local SEO for Multi-Location Salons: How to Rank in Multiple Cities Without Cannibalizing Yourself
Local SEO for Multi-Location Salons: How to Rank in Multiple Cities Without Cannibalizing Yourself
To rank a multi-location salon in multiple cities without cannibalizing yourself, treat every location as its own separate SEO entity. Each one gets its own Google Business Profile, its own... Read more...
How to Run Facebook Ads for a Hair Salon (Step-by-Step 2026)
How to Run Facebook Ads for a Hair Salon (Step-by-Step 2026)
To run Facebook ads for a hair salon in 2026, build a three-part funnel: a lead magnet or first-visit offer to bring new clients in, a conversion campaign that drives... Read more...
Email Marketing for Salons: The Sequence That Brings Clients Back (and Sells Retail Online)
Email Marketing for Salons: The Sequence That Brings Clients Back (and Sells Retail Online)
The fastest way to bring salon clients back and sell retail online is two automated email flows running at the same time: a post-appointment sequence that turns one visit into... Read more...
Salon Referral Programs That Actually Work (vs. The Ones That Don't)
Salon Referral Programs That Actually Work (vs. The Ones That Don't)
The salon referral programs that actually work are dead simple: give a reward, get a reward, with tracking so nobody argues about who sent who. Read more...
How to Get Google Reviews for Your Salon (Ethically, Consistently, At Scale)
How to Get Google Reviews for Your Salon (Ethically, Consistently, At Scale)
The fastest, most ethical way to get Google reviews for your salon at scale is to automate a review request through your booking software after every appointment, then back it... Read more...
What Are GBP Attributes (and Why They're a Free Ranking Lever Most Salons Skip)
What Are GBP Attributes (and Why They're a Free Ranking Lever Most Salons Skip)
GBP attributes are checkboxes inside your Google Business Profile that describe your salon, things like "women-owned," "wheelchair accessible," "LGBTQ+ friendly," and "gender-neutral restroom." Setting them takes about five minutes and... Read more...
How to Rank in the Google Map Pack for Hair Salon Near Me
How to Rank in the Google Map Pack for Hair Salon Near Me
To rank in the Google map pack for "hair salon near me," you have to win on three things at once: a fully optimized Google Business Profile, proximity to the... Read more...
Shopify Page Speed for Salon Sites: What Actually Slows You Down (and How to Fix It)
Shopify Page Speed for Salon Sites: What Actually Slows You Down (and How to Fix It)
The number one thing slowing a salon Shopify site is third-party widget bloat: embedded Instagram grids, booking iframes, and two or three review widgets all loading at once. Before you... Read more...
How to Move Your Salon Website from Squarespace, Wix, or WordPress to Shopify Without Losing SEO
How to Move Your Salon Website from Squarespace, Wix, or WordPress to Shopify Without Losing SEO
You can move your salon website to Shopify without losing SEO if you map every old web address to a new one with 301 redirects before you launch. That single... Read more...
How to Claim and Optimize Your Salon's Google Business Profile (Complete 2026 Guide)
How to Claim and Optimize Your Salon's Google Business Profile (Complete 2026 Guide)
To claim and optimize your salon's Google Business Profile, you search for your salon on Google, click "Claim this business" or create the profile from scratch, verify ownership by phone,... Read more...
NAP Consistency: The Quiet Killer of Salon Local Rankings
NAP Consistency: The Quiet Killer of Salon Local Rankings
NAP consistency means your salon's Name, Address, and Phone number are written exactly the same way everywhere they appear online. Google, Yelp, Facebook, your booking software, your Shopify site, and... Read more...
Shopify for Salons vs. Squarespace vs. Wix vs. WordPress: Why Shopify Wins
Shopify for Salons vs. Squarespace vs. Wix vs. WordPress: Why Shopify Wins
Shopify wins for salons for three reasons: it carries a real retail catalog without a second platform, it gives you the local SEO control that gets you found on Google,... Read more...
How to Connect Boulevard, Vagaro, GlossGenius, or Square Appointments to Your Shopify Salon Site
How to Connect Boulevard, Vagaro, GlossGenius, or Square Appointments to Your Shopify Salon Site
To connect Boulevard, Vagaro, GlossGenius, or Square Appointments to your Shopify salon site, you have three options: a simple link to your booking page, an embedded widget that loads booking... Read more...
How to Sell Retail Online for Your Salon Without Touching a Single Box
How to Sell Retail Online for Your Salon Without Touching a Single Box
The fastest way to sell retail online for your salon without touching a single box is fulfillment on demand. You list the product on your Shopify site, the client orders,... Read more...
Why Your Salon Is Busy but You Still Can't Pay Yourself
Why Your Salon Is Busy but You Still Can't Pay Yourself
If your salon is busy but you still can't pay yourself, the problem is almost never revenue. It's your pricing and your cost structure. Your prices are too low for... Read more...
The 2026 Text-Back Campaign: Reactivate Clients Who Quietly Stopped Booking.
The 2026 Text-Back Campaign: Reactivate Clients Who Quietly Stopped Booking.
Text them. Most clients who stopped booking did not get mad and leave, they just drifted, and a short, personal text is the fastest, cheapest way to pull them back.... Read more...
Easier Booking Is Now the #1 Reason Clients Stay Loyal (2026 Data).
Easier Booking Is Now the #1 Reason Clients Stay Loyal (2026 Data).
Roughly 75 percent of salon clients say they are more likely to stay loyal to a salon that makes booking and communication easy, which means friction in your booking flow... Read more...
Wedding and Event Season Should Be Your Highest-Margin Month. Here's the System.
Wedding and Event Season Should Be Your Highest-Margin Month. Here's the System.
Treat wedding and event season as a premium product with its own pricing, packages, and upsells, not as regular appointments that happen to fall in June. Event clients are buying... Read more...
No-Shows Cost More Than You Think. The Deposit and Text Policy That Holds.
No-Shows Cost More Than You Think. The Deposit and Text Policy That Holds.
Put a deposit on the books and an automated text on the calendar, and you take no-shows from a quiet 15 to 20 percent of bookings down to under 5.... Read more...