Salon Business Blog | Tips, Strategy, and Insights by Nick Mirabella
The Seven Demand Channels: Where Every Salon Cl...
Every client and every stylist finds your salon through one of seven channels. Here is the full list, the target each one should hit, and how to find the one...
The Seven Demand Channels: Where Every Salon Cl...
Every client and every stylist finds your salon through one of seven channels. Here is the full list, the target each one should hit, and how to find the one...
See, Say, Suggest, Stay: The Four-Step Conversa...
Your team does not have a sales problem, they have a conversation they keep skipping. Here are the four steps, the scripts, and what silence costs per stylist.
See, Say, Suggest, Stay: The Four-Step Conversa...
Your team does not have a sales problem, they have a conversation they keep skipping. Here are the four steps, the scripts, and what silence costs per stylist.
Hours, Not Chairs: Why Your Salon's Revenue Cei...
Your salon's ceiling is set by the hours you can sell, not the chairs you own. Here is the HOURS framework and the utilization math that moves it.
Hours, Not Chairs: Why Your Salon's Revenue Cei...
Your salon's ceiling is set by the hours you can sell, not the chairs you own. Here is the HOURS framework and the utilization math that moves it.
The 30/35/60 Rule: Three Numbers That Tell You ...
Three numbers tell you whether your salon is an asset or a job you cannot leave: your share of revenue, your top stylist's share, and your top source of new...
The 30/35/60 Rule: Three Numbers That Tell You ...
Three numbers tell you whether your salon is an asset or a job you cannot leave: your share of revenue, your top stylist's share, and your top source of new...
The Meta Recapture Engine: How to Turn Almost-B...
Retargeting is where the cheapest bookings in your ad account live. Here are the four warm audiences to build, the exclusions and frequency caps most salons skip, and where this...
The Meta Recapture Engine: How to Turn Almost-B...
Retargeting is where the cheapest bookings in your ad account live. Here are the four warm audiences to build, the exclusions and frequency caps most salons skip, and where this...
How to Turn an Unhappy Client Into Your Most Lo...
A client who complains is handing you a gift. Here is the six step recovery system that turns a bad appointment into a client for life, plus the math on...
How to Turn an Unhappy Client Into Your Most Lo...
A client who complains is handing you a gift. Here is the six step recovery system that turns a bad appointment into a client for life, plus the math on...